ABOUT

I’m a UX Researcher, UX Designer and Data Analyst, currently based in Munich (Germany). I help my clients to maximize their products’ potential through effective design and data-driven insights.

I was born and raised in Austria, where I completed my BSc in Business & Management. After several jobs and projects in the space of Business Development and eCommerce, I pursued my MSc in UX & Data Analytics at Copenhagen Business School. Startup to Corporate and Big-Tech, I’ve worked in Europe, Asia, Oceania and the USA. My experience spans from Digital Marketing (tech), UX Research and UX Design to Data Analytics and Product Management.

I’m extremely passionate about turning good products into amazing user experiences. If that resonates – don’t hesitate to reach out!

USER RESEARCH & STRATEGY

  • Conducting user interviews, surveys, and usability tests
  • Creating user personas and journey maps
  • Analyzing user behavior and pain points to inform design decisions

UI & INTERACTION DESIGN

  • Designing wireframes, prototypes, and high-fidelity interfaces
  • Improving visual consistency, navigation, and accessibility
  • Enhancing usability through intuitive layouts and interaction patterns

CONVERSION OPTIMIZATION

  • A/B testing and data-driven UX improvements
  • Optimizing checkout flows and product pages for higher conversions
  • Reducing friction in user journeys to boost engagement and retention

CERTIFICATIONS

MSc in Business Admin & eBusiness
Copenhagen Business School

BSc in Business Administration
Karl Franzens University

BSc Minor in Media Design
LMU Munich

UX Design Professional Certificate
Google

Webdesign & UX Certificate
TechLabs

TUDesign Certificate
Technical University of Munich

LET'S WORK TOGETHER

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